Job details |
||||||||||||||||||||||||||||||
|
Job Offer - :Job description:Marketing Manager - Pooley WinesPooley WinesPO Box 204 Richmond, TAS 7025 Australia 03 62602895 (Main Phone) 0438 502866 (Mobile Phone) Category Marketing / Public Relations Job Start Date 8/07/2024 Application Closing Date 12/07/2024 practice Required Preferred Pay From $75,000 To $80,000 Per Year Employment Type Employee Work Schedule Full Time - Permanent Travel Light Domestic Travel Apply for Job Refer a Friend Print Listing Visit Website Add To Favorites Job Description Seeking a passionate individual with previous wine marketing practice to join our award-winning team. This position is responsible for developing and implementing the annual marketing and communications plan, driving visitation to our website and cellar door whilst continuously enhancing the premium quality of the brand and brand positioning. Specifically: Planning Documents ? Prepare an annual Marketing/Digital Communications Plan ? Develop & implement the annual wine release and promotions program. Wine Releases, Events & Promotions ? Manage wine pre-release checklist. ? Initiate and assist at planned promotional events all over the year. ? Undertake regular sales and wine training with the retail team and winemakers. ? Develop & Implement creative wine promotions. Communications ? Prepare timely monthly emails for wine club. ? Prepare regular eDM to the mail list. ? Coordinate and execute digital marketing through social media channels. ? Maintain phone messaging systems. Partnerships & Alliances ? Collaborate with Prospect House Private Hotel to develop creative promotions benefiting both businesses. ? Monitor and align with the activity of the Australian and Tasmanian wine industry and tourism bodies, attending seminars and events on behalf of the business, providing updates to management. ? Seek out Alliances with like-minded brands to drive retail sales. Website & CRM ? Maintain the company website and CRM. Wine Shows & Critics ? Engage with wine industry writers and critics, submitting wines for tasting in conformity with their wine promotion calendar, and in conjunction with Pooley Winemakers. ? Maintain records of wine accolades, critic and wine show submissions, and all promotions. Intellectual Property ? Coordinate and maintain records of: o approved logo?s o imagery o brand content Branding & Design ? Ensure business Style Guide is applied to all marketing and promotion ? supervise the annual label production in conjunction with the annual vintage production specifications. ? supervise wine packaging branding & design. ? Produce and control the quality of all forms, documents and templates printed and on-line in conformity with business style guide. ? Arrange the preparation of Pooley branded marketing material, i.e., pull up banners, business cards, car signs, general signage. Etc. ? Coordinate uniform supply for all departments. Data Analysis & Reporting ? Provide metrics on retail sales against benchmarks & targets. General Advertising & Media ? First point of contact for general adverting & media. ? contact with media and advertising as required. Sales & Financial Management ? In conjunction with the GM, agree on and achieve annual retail sales targets. ? Determine, implement, and manage the marketing budget. Job Requirements expertise and practice Minimum of 2 years? practice in a wine marketing role Good expertise of wine and wine business practice with website content management practice with CRM systems and database management Social media practice including content creation Exceptional copywriting expertise practice in Google Ads and Google Analytics Strong organisational and project management expertise Attention to detail and accuracy Good people expertise and the capability to work as part of a team Strong initiative and a creative thinker Good networker and collaborator Desirable: Tertiary qualifications in a marketing and/or related discipline Only candidates meeting criteria will be considered for an interview. candidates must have Australian citizenship/residency or a valid existing Australian work visa. Please forward a copy of your CV and cover letter via email using the 'APPLY FOR JOB? link above. Employer Contact Information Pooley Wines PO Box 204 Richmond TAS 7025 Australia http://www.pooleywines.com.au View All Jobs From This Employer Pooley Wines is a five-star rated multi award winning Tasmanian family winery situated in the heart of Tasmania?s famous wine producing region, the Coal River Valley. With two unique vineyards in the Coal River Valley, Pooley Wines have built a reputation for producing high quality cool-climate Riesling, Pinot Noir and Chardonnay wines. The cellar door ?Coach House? is in the town of Richmond, next to the historic Belmont House, 20 minutes from the airport. Awarded 'Winery of the Year' in the 2023 Halliday Wine Companion as well as Gourmet Traveller?s Best Small Cellar Door in Southern Tasmania on multiple occasions. The location, professional staff and exceptional quality wines makes this award winning venue a ?must visit? location for locals and visitors alike. View Count 12
Skills:
|
||||||||||||||||||||||||||||||
|